Top Seach Engine Marketing Myths

Top Seach Engine Marketing Myths

Despite the fact that search engine promotion services entered the site building market relatively recently, they have already managed to get their share of myths, legends and outright fables. Of course, mythology is great and very interesting, but you must admit that myths have no place in professional activity.

 And when they appear, then many of these legends densely settle in the minds of potential customers and form a clear, but not true position in the latter. As a result, customers begin to demand miracles from performers. And so let's talk about the most common myths of SEO

To good places for good money.

Buy a place in Yandex, Google, Rambler, Bing and so on, you can not! Tales about how “one acquaintance paid to another, and that someone got into the TOP in Yandex and the site” is nothing more than profanity and banal ignorance. If, say, Google sold places in its extradition, then who would use it ? Right, nobody. In addition, why even sell seats in the TOP-5,10,20, if anyone can buy contextual advertising, or advertise in Directorate for the same words?

SEO Optimizer

There is a myth that optimizers take money from customers and arrange "dancing shamans with tambourines," and after this "rite" the site begins to rise in search engines. SEO specialists are the same IT professionals as programmers or, say, designers . The task of optimizers is to promote a client’s site and get high positions on targeted requests.

There is no shamanism, witchcraft, or other such specificity here and simply cannot be. There is analytics, audit, a thorough study of the principles of work of search engines, their robots and hard painstaking work that begins after the end of the project.

Contextual advertising, pledge of high positions

The mirror image of this legend is that if you buy ads, then the position of the site will drop. In reality, this is the case: whether you buy ads or do not buy contextual advertising, this will not affect the position of the web resource. Contextual advertising is a separate type of Internet marketing and has nothing to do with the position of a resource in search results.

"Nails", "baths", "tiles" - the simpler the request, the higher the position

Many customers have an established opinion that promotion is advisable only for complex and highly competitive search queries and only the desired effect will be achieved from these measures. This is a fallacy, and here's why. For example, a request for a “stove”, as a rule, in most cases no one will buy a stove for such a request.

A person with this request can search on the net for anything: from a manual to an already purchased furnace, to a thesis on industrial furnaces. And believe me, the proportion of people really interested in buying a stove, with such a request, is very small. But the financial costs and risks are quite high. The greatest effect for sales is obtained with more detailed requests, for example, "buy a stove for a bath", or "bath stoves in California."

Buying Articles - No More Needed

Maybe some couple of years ago, and you could do nothing on the site, due to one link weight, achieve good positions in the results. But for today, do not console yourself with hopes, they will not materialize, for a couple of years, search engines have become much wiser and you can’t get into the TOP with links only. Without the work done - upgrading the site , constantly updating content on it, and ignoring the recommendations of optimizers, your resource will never achieve good results in any search engine.

TOP-10 guarantor of high sales

Your website may be in the top ten for all search engines and even take leading positions in a large number of requests, but this will not be a guarantee of profit. Good sales depend on a number of factors:

Competent work of the marketing department
The quality of your online resource
Site usability
Health support
Competitiveness, pricing
Delivery, purchase and so on.
Website traffic is worthless

This myth is born of the motley advertising of numerous companies that promise to make a site, and then also promote it in search engines for 10,000 rubles or even less. Let's see why quality optimization a priori can’t be cheap. So. Starting optimization work, it is necessary:

- Spend 30-40% of the budget on the purchase of articles. About 10% are taxes that the company will pay. And then it’s still more interesting. Even a small promotion project will require 20-30 people / hours of specialist monthly work. At the same time, in the first month when the site’s audit is being prepared , the optimizer will spend from 30 to 70 man / hours on it, depending on the complexity of the project. About 20 person / hours will go to the programmer and content manager in order to implement all the changes on the site.

It turns out that on a small project it will take an average of 30 person / hours + 35% for the purchase and placement of articles on third-party resources, and on a monthly basis. The average cost of one person / hour in our country is 1000 rubles. And now let's figure out whether such work can cost 10,000 rubles and at the same time be done qualitatively?

Quick ranking

Another legend from the world of advertising. Surely in the vastness of the network you saw an advertisement for a huge number of SEO companies, and some of them promise a positive and rapid growth of positions in 2-3 days. In a few days, you can really get a certain result if you quickly launch a project - website advertising .

However, we have already found out that contextual advertising is not a search engine promotion of a website on the Internet. Search events are a rather long and painstaking process. Even after 2-3 weeks, most likely, the results do not change. And that's why:

From 1 to 2 weeks, preparation of recommendations for optimization will take
It will take 1 to 2 weeks to implement these recommendations.
After the beginning of the promotion work, you can start purchasing articles for a part of the requests
Links reach search engine databases after about 3-6 weeks.
It turns out that the first results can be expected no sooner than 3 months after the start of work with the project. Remember, myths are just myths, and in reality they have a very symbolic relationship, so you should not believe in promising advertising or amateurs who convince you to believe in miracle.

Alex Smith

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